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About the client:

Dr. Glauco is an established plastic surgeon who sought to scale his results through digital marketing. With a well-established presence on social media and an engaged follower base, the professional needed to transform that audience into appointments and, most importantly, into surgeries performed.

The Challenge:

Taking over paid traffic management in October 2025 at a critical moment: the client had doubled the consultation fee from R$600 (June) to R$1,200 (October-December), a premium repositioning that required even more qualified leads. The challenge was to generate consistent results at this new price level, converting consultations into surgical procedures and maximizing the return on investment in paid media, without compromising the volume of appointments.

The Strategy:

Complete restructuring of paid traffic campaigns (previously focused solely on follower acquisition) with precise targeting of high-net-worth audiences, continuous A/B testing of creatives and landing pages to reinforce premium positioning, and intelligent bidding automation. Consistent investment between R$7,200 and R$8,800 per month, ensuring a constant digital presence.

Key actions:

Creation of a single-page institutional website and another specifically designed for high-conversion leads into assessments, consultations, and surgeries.

Development of advanced lead qualification workflows to filter prospects genuinely interested in procedures and aligned with the new pricing structure, optimizing the medical schedule and increasing sales efficiency.

Daily monitoring of metrics with quick adjustments to campaigns, prioritizing quality over quantity and focusing on the bottom line: surgeries performed and revenue generated, even with consultations that are 100% more expensive.

Conversion: focus on generating qualified leads for the sales team to convert into sales.

Results:

894 leads captured in 90 days with an average cost of R$ 26.17 per lead (October to December 2025).

99 consultations conducted and 82 consultations sold, demonstrating high accuracy in lead qualification and sustaining the premium ticket price of R$ 1,200.

49 surgeries performed in the quarter, generating approximately R$ 735,000 in direct revenue with an investment of R$ 23,400 - a 31x return on investment.

Highlight in November: we achieved a 64% conversion rate - almost 3x the average for the medical market - a result of surgical optimizations in personas and campaign messages aligned with the new positioning.