{"id":2468,"date":"2026-01-13T16:54:10","date_gmt":"2026-01-13T16:54:10","guid":{"rendered":"https:\/\/vinccolomarketing.com.br\/?page_id=2468"},"modified":"2026-02-18T14:28:11","modified_gmt":"2026-02-18T14:28:11","slug":"calculadora-marketing","status":"publish","type":"page","link":"https:\/\/vinccolomarketing.com.br\/en\/calculadora-marketing\/","title":{"rendered":"Calculadora de Investimento em Marketing | Vinccolo Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2468\" class=\"elementor elementor-2468\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c05d6d7 e-flex e-con-boxed e-con e-parent\" data-id=\"c05d6d7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f5204 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b5f5204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vinccolomarketing.com.br\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1024x245.png\" class=\"attachment-large size-large wp-image-2077\" alt=\"\" srcset=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1024x245.png 1024w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-300x72.png 300w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-768x184.png 768w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1536x368.png 1536w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-2048x490.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b48a7 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"f6b48a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vinccolomarketing.com.br\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022-1024x696.png\" class=\"attachment-large size-large wp-image-1805\" alt=\"\" srcset=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022-1024x696.png 1024w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022-300x204.png 300w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022-768x522.png 768w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022-1536x1044.png 1536w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/08\/Logo-Vinccolo-cor-full-vert-2022.png 1909w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-118884c e-flex e-con-boxed e-con e-parent\" data-id=\"118884c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1fdcd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-initial animated-slow elementor-widget elementor-widget-elementskit-heading\" data-id=\"3c1fdcd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"ekit-heading--title elementskit-section-title \">Calculadora de Investimento <br>em Marketing<\/h3>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<h3>Transforme \"Palpites\" em Previsibilidade!<\/h3>\n<p>Voc\u00ea sabe exatamente quanto sua empresa tem de retorno para cada real que investe em marketing?<\/p>\n<p>Se a resposta for 'n\u00e3o', voc\u00ea provavelmente est\u00e1 jogando dinheiro fora.<\/p>\n<p>Esta ferramenta simula a 'Engenharia de Vendas' que aplicamos na Vinccolo:<br \/><b>Atrair &gt; Qualificar &gt; Vender.<\/b><\/p>\n<div>\u00a0<\/div>\n<div style=\"font-size: 14px\"><i>\u26a0\ufe0f Nota de Transpar\u00eancia: Os n\u00fameros abaixo s\u00e3o proje\u00e7\u00f5es baseadas em m\u00e9tricas estimadas de mercado*. O resultado final depende da qualidade da sua oferta, do seu processo de vendas e da velocidade do seu comercial. Use isso como um norte, n\u00e3o como uma bola de cristal.<\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5cec37 e-flex e-con-boxed e-con e-parent\" data-id=\"a5cec37\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341fd6c elementor-widget elementor-widget-html\" data-id=\"341fd6c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n  .vinccolo-calc {\r\n    background: #ffffff;\r\n    padding: 30px;\r\n    border-radius: 12px;\r\n    border: 1px solid #e0e0e0;\r\n    border-top: 6px solid #000;\r\n    font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n    max-width: 500px;\r\n    margin: 20px auto;\r\n    box-shadow: 0 10px 25px rgba(0,0,0,0.05);\r\n  }\r\n  .vinccolo-calc h3 { color: #111; margin-bottom: 5px; text-align: center; }\r\n  .calc-subtitle { text-align: center; color: #666; font-size: 14px; margin-bottom: 25px; }\r\n  .calc-group { margin-bottom: 15px; }\r\n  .calc-group label { display: block; margin-bottom: 5px; font-weight: 600; color: #333; font-size: 14px; }\r\n  .calc-group input, .calc-group select { width: 100%; padding: 12px; border: 1px solid #ccc; border-radius: 6px; font-size: 16px; box-sizing: border-box; background: #fff; }\r\n  .calc-group small { display: block; color: #888; font-size: 11px; margin-top: 3px; }\r\n  \r\n  .btn-calc {\r\n    background-color: #000;\r\n    color: #fff;\r\n    padding: 14px;\r\n    width: 100%;\r\n    border: none;\r\n    border-radius: 6px;\r\n    cursor: pointer;\r\n    font-size: 16px;\r\n    font-weight: bold;\r\n    margin-top: 10px;\r\n    transition: transform 0.1s;\r\n  }\r\n  .btn-calc:hover { background-color: #333; transform: scale(1.01); }\r\n  \r\n  .results-box {\r\n    margin-top: 25px;\r\n    padding: 20px;\r\n    background: #f8f9fa;\r\n    border-radius: 8px;\r\n    border: 1px solid #eee;\r\n    display: none;\r\n    animation: fadeIn 0.5s;\r\n  }\r\n  .result-row { display: flex; justify-content: space-between; margin-bottom: 10px; font-size: 14px; color: #555; }\r\n  .result-val { font-weight: bold; color: #000; }\r\n  \r\n  .reach-row { \r\n    display: flex; justify-content: space-between; margin-bottom: 10px; font-size: 14px; \r\n    color: #0d47a1; background: #e3f2fd; padding: 5px 8px; border-radius: 4px;\r\n  }\r\n\r\n  .total-row { border-top: 1px solid #ddd; padding-top: 15px; margin-top: 10px; font-size: 16px; }\r\n  .big-number { font-size: 24px; color: #28a745; font-weight: bold; display: block; margin-top: 5px; }\r\n\r\n  .roas-box {\r\n    padding: 15px;\r\n    border-radius: 8px;\r\n    text-align: center;\r\n    margin-top: 15px;\r\n    border: 1px dashed;\r\n  }\r\n  .roas-number {\r\n    font-size: 28px;\r\n    font-weight: 800;\r\n    display: block;\r\n    margin-bottom: 5px;\r\n  }\r\n  .roas-explain {\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    display: block;\r\n    margin-bottom: 8px;\r\n    padding-bottom: 8px;\r\n    border-bottom: 1px solid rgba(0,0,0,0.1);\r\n  }\r\n  .roas-diagnosis {\r\n    font-size: 13px;\r\n    font-style: italic;\r\n    opacity: 0.9;\r\n  }\r\n\r\n  .insight-box {\r\n    background-color: #fff3e0;\r\n    color: #e65100;\r\n    padding: 12px;\r\n    border-radius: 6px;\r\n    font-size: 13px;\r\n    margin-top: 15px;\r\n    line-height: 1.4;\r\n    border-left: 4px solid #ff9800;\r\n  }\r\n  \r\n  .btn-whatsapp {\r\n    text-decoration: none; display:block; background:#25D366; color: #fff;\r\n    text-align: center; padding: 12px; border-radius: 6px; font-weight: bold; margin-top: 15px;\r\n  }\r\n  .btn-whatsapp:hover { background: #128c7e; }\r\n  @keyframes fadeIn { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: translateY(0); } }\r\n<\/style>\r\n\r\n<div class=\"vinccolo-calc\">\r\n  <h3>\ud83d\udcca Instru\u00e7\u00f5es r\u00e1pidas:<\/h3>\r\n  <p class=\"calc-subtitle\" style=\"text-align: left; line-height: 1.6;\">\r\n  1. Informe seus dados e segmento.<br>\r\n  2. Digite quanto quer investir em <strong>Tr\u00e1fego Pago<\/strong> (Ex: R$ 1.500).<br>\r\n  3. Digite o <strong>Ticket M\u00e9dio<\/strong> do seu produto\/servi\u00e7o (Ex: R$ 300).<br>\r\n  4. Clique em Calcular e veja a m\u00e1gica da previsibilidade.<\/p>\r\n  \r\n  <div class=\"calc-group\">\r\n    <label>Seu Nome *<\/label>\r\n    <input type=\"text\" id=\"leadNome\" placeholder=\"Seu nome\">\r\n  <\/div>\r\n\r\n  <div class=\"calc-group\">\r\n    <label>Nome da Empresa<\/label>\r\n    <input type=\"text\" id=\"leadEmpresa\" placeholder=\"Sua empresa\">\r\n  <\/div>\r\n\r\n  <div class=\"calc-group\">\r\n    <label>WhatsApp \/ Celular *<\/label>\r\n    <input type=\"tel\" id=\"leadWhatsapp\" maxlength=\"15\" oninput=\"mascaraTelefone(this)\" placeholder=\"(00) 00000-0000\">\r\n  <\/div>\r\n  \r\n  <div class=\"calc-group\">\r\n    <label>Email Corporativo *<\/label>\r\n    <input type=\"email\" id=\"leadEmail\" placeholder=\"seu@email.com\">\r\n  <\/div>\r\n  \r\n  <hr style=\"border: 0; border-top: 1px solid #eee; margin: 20px 0;\">\r\n\r\n  <div class=\"calc-group\">\r\n    <label>Qual seu segmento de atua\u00e7\u00e3o? *<\/label>\r\n    <select id=\"nicho\">\r\n      <option value=\"\" disabled selected>Selecione...<\/option>\r\n      <option value=\"Varejo\/Loja\">Varejo (Loja F\u00edsica\/Online)<\/option>\r\n      <option value=\"Servi\u00e7os\">Presta\u00e7\u00e3o de Servi\u00e7os<\/option>\r\n      <option value=\"Medicina (Sa\u00fade Geral)\">Medicina (Sa\u00fade Geral)<\/option>\r\n      <option value=\"Psicologia\/Terapias\">Psicologia\/Terapias (Sa\u00fade Mental)<\/option>\r\n      <option value=\"Sa\u00fade\/Est\u00e9tica\">Sa\u00fade \/ Est\u00e9tica<\/option>\r\n      <option value=\"Educa\u00e7\u00e3o\">Educa\u00e7\u00e3o (Escolas\/Cursos)<\/option>\r\n      <option value=\"Alimenta\u00e7\u00e3o\/Delivery\">Alimenta\u00e7\u00e3o \/ Delivery<\/option>\r\n      <option value=\"Imobili\u00e1rio\/B2B\">Imobili\u00e1rio \/ B2B \/ Outros<\/option>\r\n    <\/select>\r\n  <\/div>\r\n\r\n  <div class=\"calc-group\">\r\n    <label>Investimento Digital (Tr\u00e1fego Pago) *<\/label>\r\n    <input type=\"tel\" id=\"digital\" oninput=\"formatarMoeda(this)\" placeholder=\"R$ 0,00\">\r\n    <small>Google Ads, Instagram Ads...<\/small>\r\n  <\/div>\r\n  \r\n  <div class=\"calc-group\">\r\n    <label>Ticket M\u00e9dio (Valor m\u00e9dio por venda) *<\/label>\r\n    <input type=\"tel\" id=\"ticket\" oninput=\"formatarMoeda(this)\" placeholder=\"R$ 0,00\">\r\n  <\/div>\r\n\r\n  <button class=\"btn-calc\" onclick=\"calcularHibrido()\">Calcular Proje\u00e7\u00e3o \ud83d\ude80<\/button>\r\n\r\n  <div class=\"results-box\" id=\"resultado\">\r\n    <div class=\"result-row\">\r\n      <span>Investimento Digital:<\/span>\r\n      <span class=\"result-val\" id=\"totalInvest\">R$ 0,00<\/span>\r\n    <\/div>\r\n    \r\n    <div style=\"margin: 15px 0; border-left: 3px solid #000; padding-left: 10px;\">\r\n      <div class=\"reach-row\">\r\n        <span>\ud83d\udc41\ufe0f Alcance Estimado:<\/span>\r\n        <span class=\"result-val\" style=\"color: #0d47a1;\" id=\"alcance\">0<\/span>\r\n      <\/div>\r\n      <div class=\"result-row\">\r\n        <span>\ud83d\uddb1\ufe0f Cliques (Tr\u00e1fego):<\/span>\r\n        <span class=\"result-val\" id=\"visitas\">0<\/span>\r\n      <\/div>\r\n      <div class=\"result-row\">\r\n        <span>\ud83d\udcac Leads (Contatos):<\/span>\r\n        <span class=\"result-val\" id=\"leads\">0<\/span>\r\n      <\/div>\r\n      <div class=\"result-row\">\r\n        <span>\ud83d\udcb0 Vendas Prov\u00e1veis:<\/span>\r\n        <span class=\"result-val\" id=\"vendas\">0<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"total-row\">\r\n      Faturamento Projetado:\r\n      <span class=\"big-number\" id=\"faturamento\">R$ 0,00<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"roas-box\" id=\"roasBox\"><\/div>\r\n    <div class=\"insight-box\" id=\"insightTxt\"><\/div>\r\n    \r\n    <div style=\"margin-top: 20px;\">\r\n      <p style=\"text-align:center; font-size:12px; color:#555; margin-bottom:5px;\">Quer transformar esses n\u00fameros em realidade?<\/p>\r\n      <a href=\"#\" id=\"btnZap\" class=\"btn-whatsapp\" target=\"_blank\">\ud83d\udc49 Validar Plano para [Nicho]<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n  \/\/ --- M\u00c1SCARA DE TELEFONE ---\r\n  function mascaraTelefone(input) {\r\n    let v = input.value;\r\n    v = v.replace(\/\\D\/g, \"\"); \r\n    v = v.replace(\/^(\\d\\d)(\\d)\/g, \"($1) $2\"); \r\n    v = v.replace(\/(\\d{5})(\\d)\/, \"$1-$2\");    \r\n    input.value = v;\r\n  }\r\n\r\n  function formatarMoeda(i) {\r\n    var v = i.value.replace(\/\\D\/g,'');\r\n    v = (v\/100).toFixed(2) + '';\r\n    v = v.replace(\".\", \",\");\r\n    v = v.replace(\/(\\d)(?=(\\d{3})+(?!\\d))\/g, \"$1.\");\r\n    i.value = \"R$ \" + v;\r\n  }\r\n\r\n  function limparMoeda(valorStr) {\r\n    if (!valorStr) return 0;\r\n    let limpo = valorStr.replace(\/\\.\/g, '').replace(',', '.').replace('R$', '').replace(\/\\s\/g, '');\r\n    return parseFloat(limpo) || 0;\r\n  }\r\n\r\n  function calcularHibrido() {\r\n    \/\/ 1. Captura\r\n    let leadNome = document.getElementById('leadNome').value;\r\n    let leadEmpresa = document.getElementById('leadEmpresa').value;\r\n    let leadWhatsapp = document.getElementById('leadWhatsapp').value;\r\n    let leadEmail = document.getElementById('leadEmail').value;\r\n    let nicho = document.getElementById('nicho').value;\r\n    let digital = limparMoeda(document.getElementById('digital').value);\r\n    let ticket = limparMoeda(document.getElementById('ticket').value);\r\n\r\n    \/\/ 2. Valida\u00e7\u00e3o\r\n    if (leadNome === \"\") { alert(\"Por favor, preencha seu Nome!\"); document.getElementById('leadNome').focus(); return; }\r\n    if (leadWhatsapp.length < 14) { alert(\"Por favor, preencha seu WhatsApp corretamente!\"); document.getElementById('leadWhatsapp').focus(); return; }\r\n    if (leadEmail === \"\" || !leadEmail.includes(\"@\")) { alert(\"Por favor, preencha um Email v\u00e1lido!\"); document.getElementById('leadEmail').focus(); return; }\r\n    if (nicho === \"\") { alert(\"Por favor, selecione seu segmento!\"); return; }\r\n    if (ticket === 0) { alert(\"Por favor, preencha o Ticket M\u00e9dio!\"); return; }\r\n    if (digital === 0) { alert(\"Preencha o valor de investimento digital!\"); return; }\r\n\r\n    \/\/ 3. Par\u00e2metros (Calibragem Baseada em Dados de Mercado)\r\n    \/\/ Valores Base\r\n    let cpm = 18.32; let cpc = 1.25; let taxaLead = 0.05; let taxaVenda = 0.10;\r\n\r\n    \/\/ Varejo (Loja F\u00edsica\/Online)\r\n    if (nicho === 'Varejo\/Loja') { \r\n        cpm = 5.94; cpc = 1.15; taxaLead = 0.04; taxaVenda = 0.08; \r\n    }\r\n    \r\n    \/\/ Servi\u00e7os Gerais\r\n    if (nicho === 'Servi\u00e7os') { \r\n        cpm = 18.32; cpc = 1.25; taxaLead = 0.08; taxaVenda = 0.15; \r\n    }\r\n\r\n    \/\/ Medicina (Sa\u00fade Geral)\r\n    if (nicho === 'Medicina (Sa\u00fade Geral)') { \r\n        cpm = 18.32; cpc = 1.25; \r\n        taxaLead = 0.07; taxaVenda = 0.15; \r\n    }\r\n\r\n    \/\/ Psicologia\/Terapias\r\n    if (nicho === 'Psicologia\/Terapias') { \r\n        cpm = 18.32; cpc = 1.25; \r\n        taxaLead = 0.06; taxaVenda = 0.12; \r\n    }\r\n    \r\n    \/\/ Sa\u00fade\/Est\u00e9tica (Procedimentos)\r\n    if (nicho === 'Sa\u00fade\/Est\u00e9tica') { \r\n        cpm = 18.32; cpc = 1.25; taxaLead = 0.07; taxaVenda = 0.20; \r\n    }\r\n\r\n    \/\/ --- NOVA CATEGORIA: EDUCA\u00c7\u00c3O ---\r\n    if (nicho === 'Educa\u00e7\u00e3o') { \r\n        cpm = 15.20; \/\/ Alcance bom (p\u00fablico jovem\/estudante)\r\n        cpc = 1.60;  \/\/ Clique disputado por matr\u00edculas\r\n        taxaLead = 0.05; \/\/ Convers\u00e3o m\u00e9dia de Landing Page de curso\r\n        taxaVenda = 0.10; \/\/ Fechamento de matr\u00edcula\r\n    }\r\n    \/\/ --------------------------------\r\n\r\n    \/\/ Alimenta\u00e7\u00e3o\/Delivery\r\n    if (nicho === 'Alimenta\u00e7\u00e3o\/Delivery') { \r\n        cpm = 18.32; cpc = 0.90; taxaLead = 0.10; taxaVenda = 0.15; \r\n    }\r\n    \r\n    \/\/ Imobili\u00e1rio\/B2B\/Outros\r\n    if (nicho === 'Imobili\u00e1rio\/B2B') { \r\n        cpm = 18.32; cpc = 1.75; taxaLead = 0.03; taxaVenda = 0.05; \r\n    }\r\n\r\n    \/\/ 4. C\u00e1lculos\r\n    let impressoes = Math.floor((digital \/ cpm) * 1000);\r\n    let visitas = Math.floor(digital \/ cpc);\r\n    let leads = Math.floor(visitas * taxaLead);\r\n    let vendas = Math.round(leads * taxaVenda); \r\n    \r\n    let faturamento = vendas * ticket;\r\n    let totalInvest = digital; \r\n    \r\n    \/\/ 5. Envio Webhook (N8N)\r\n    const webhookUrl = \"https:\/\/webhooks.vinccolotech.com.br\/webhook\/calc-site-vnc\"; \r\n\r\n    const dadosLead = {\r\n        data_simulacao: new Date().toISOString(),\r\n        nome: leadNome,\r\n        empresa: leadEmpresa,\r\n        email: leadEmail,\r\n        whatsapp: leadWhatsapp,\r\n        nicho: nicho,\r\n        investimento_digital: digital,\r\n        ticket_medio: ticket,\r\n        faturamento_projetado: faturamento,\r\n        roas: (faturamento\/digital).toFixed(2)\r\n    };\r\n\r\n    fetch(webhookUrl, {\r\n        method: \"POST\",\r\n        headers: { \"Content-Type\": \"application\/json\" },\r\n        body: JSON.stringify(dadosLead)\r\n    }).catch(err => console.error(\"Erro no Webhook:\", err));\r\n\r\n    \/\/ 6. Exibi\u00e7\u00e3o na Tela\r\n    document.getElementById('totalInvest').innerText = totalInvest.toLocaleString('pt-BR', { style: 'currency', currency: 'BRL' });\r\n    document.getElementById('alcance').innerText = impressoes.toLocaleString('pt-BR');\r\n    document.getElementById('visitas').innerText = visitas.toLocaleString('pt-BR');\r\n    document.getElementById('leads').innerText = leads;\r\n    document.getElementById('vendas').innerText = vendas;\r\n    document.getElementById('faturamento').innerText = faturamento.toLocaleString('pt-BR', { style: 'currency', currency: 'BRL' });\r\n\r\n    \/\/ 7. ROAS\r\n    let roasBox = document.getElementById('roasBox');\r\n    let roas = digital > 0 ? (faturamento \/ digital) : 0;\r\n    \r\n    let fraseMoeda = `Para cada <strong>R$ 1,00<\/strong> investido, voc\u00ea tem <strong>R$ ${roas.toFixed(2).replace('.', ',')}<\/strong> de retorno.`;\r\n\r\n    if (roas < 1) {\r\n        roasBox.style.backgroundColor = \"#ffebee\";\r\n        roasBox.style.color = \"#c62828\";\r\n        roasBox.style.borderColor = \"#c62828\";\r\n        roasBox.innerHTML = `<span class=\"roas-number\">ROAS: ${roas.toFixed(2)}x<\/span><span class=\"roas-explain\">${fraseMoeda}<\/span><span class=\"roas-diagnosis\">\u26a0\ufe0f <strong>Retorno Baixo:<\/strong> Precisamos otimizar sua oferta.<\/span>`;\r\n    } else {\r\n        roasBox.style.backgroundColor = \"#e8f5e9\";\r\n        roasBox.style.color = \"#2e7d32\";\r\n        roasBox.style.borderColor = \"#2e7d32\";\r\n        roasBox.innerHTML = `<span class=\"roas-number\">ROAS: ${roas.toFixed(2)}x<\/span><span class=\"roas-explain\">${fraseMoeda}<\/span><span class=\"roas-diagnosis\">\u2705 <strong>Potencial Excelente:<\/strong> Sua margem permite escalar.<\/span>`;\r\n    }\r\n\r\n    \/\/ Insight\r\n    let textoInsight = \"\";\r\n    if (vendas > 0) {\r\n      textoInsight = `\ud83d\udca1 <strong>An\u00e1lise Vinccolo:<\/strong> Com R$ ${digital.toLocaleString('pt-BR')} investidos, a matem\u00e1tica mostra um caminho para gerar <strong>${vendas} vendas<\/strong> previs\u00edveis.`;\r\n    } else {\r\n      textoInsight = \"\ud83d\udca1 <strong>Dica:<\/strong> Aumente um pouco o investimento para o c\u00e1lculo fechar a primeira venda!\";\r\n    }\r\n    document.getElementById('insightTxt').innerHTML = textoInsight;\r\n\r\n    \/\/ 8. WHATSAPP DIRETO\r\n    let seuNumero = \"558599999999\"; \/\/ <--- SEU N\u00daMERO AQUI\r\n    \r\n    let roasZap = digital > 0 ? (faturamento\/digital).toLocaleString('pt-BR', {minimumFractionDigits: 1, maximumFractionDigits: 2}) + 'x' : 'N\/A';\r\n    \r\n    let mensagem = `Ol\u00e1 Vinccolo! Simula\u00e7\u00e3o:\\n\\nNome: *${leadNome}*\\nEmpresa: *${leadEmpresa}*\\nNicho: *${nicho}*\\nInvisto (Digital): *${document.getElementById('digital').value}*\\nTicket: *${document.getElementById('ticket').value}*\\n\\nROAS Projetado: *${roasZap}*\\nQuero alcan\u00e7ar isso.`;\r\n    \r\n    let linkZap = `https:\/\/wa.me\/${seuNumero}?text=${encodeURIComponent(mensagem)}`;\r\n    \r\n    let btn = document.getElementById('btnZap');\r\n    btn.href = linkZap;\r\n    btn.innerHTML = `\ud83d\udc49 Validar Plano para ${nicho}`;\r\n\r\n    document.getElementById('resultado').style.display = 'block';\r\n  }\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b829990 elementor-widget elementor-widget-text-editor\" data-id=\"b829990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<center><div style=\"font-size:14px\"><i>*Fontes prim\u00e1rias de Benchmarks: <br>SuperAds.ai, Wayno.in Blog, Stone Conte\u00fado, Varos.com, Conversion.com.br, HSG Marketing e Blog do Neil Patel.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d45be6a e-flex e-con-boxed e-con e-parent\" data-id=\"d45be6a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0978f42 e-con-full e-flex e-con e-child\" data-id=\"0978f42\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-b438bcd e-con-full e-flex e-con e-child\" data-id=\"b438bcd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2629c73 elementor-widget elementor-widget-image\" data-id=\"2629c73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wpmet.com\/plugin\/elementskit\/photography\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1024x245.png\" class=\"attachment-large size-large wp-image-2077\" alt=\"\" srcset=\"https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1024x245.png 1024w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-300x72.png 300w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-768x184.png 768w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-1536x368.png 1536w, https:\/\/vinccolomarketing.com.br\/wp-content\/uploads\/2025\/09\/Logo-Vinccolo-cor-full-horizontal-2022-2048x490.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91562f elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"e91562f\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-d82ef38\" href=\"https:\/\/www.instagram.com\/vinccolomarketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-icon-linkedin elementor-repeater-item-0d1a6ce\" href=\"https:\/\/www.linkedin.com\/company\/vinccolomarketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Icon-linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e9f65 elementor-widget__width-auto elementor-widget elementor-widget-elementskit-heading\" data-id=\"e3e9f65\" data-element_type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><p class=\"ekit-heading--title elementskit-section-title \">\u00a92025, VINCCOLO MARKETING DIGITAL LTDA | CNPJ: 34.960.957\/0001-00 | Todos os direitos reservados<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calculadora de Investimento em Marketing Transforme &#8220;Palpites&#8221; em Previsibilidade! Voc\u00ea sabe exatamente quanto sua empresa tem de retorno para cada real que investe em marketing? Se a resposta for &#8216;n\u00e3o&#8217;, voc\u00ea provavelmente est\u00e1 jogando dinheiro fora. Esta ferramenta simula a &#8216;Engenharia de Vendas&#8217; que aplicamos na Vinccolo:Atrair &gt; Qualificar &gt; Vender. \u00a0 \u26a0\ufe0f Nota de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2468","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"sergio@vinccolomarketing.com.br","author_link":"https:\/\/vinccolomarketing.com.br\/en\/author\/sergiovinccolomarketing-com-br\/"},"uagb_comment_info":0,"uagb_excerpt":"Calculadora de Investimento em Marketing Transforme &#8220;Palpites&#8221; em Previsibilidade! Voc\u00ea sabe exatamente quanto sua empresa tem de retorno para cada real que investe em marketing? Se a resposta for &#8216;n\u00e3o&#8217;, voc\u00ea provavelmente est\u00e1 jogando dinheiro fora. Esta ferramenta simula a &#8216;Engenharia de Vendas&#8217; que aplicamos na Vinccolo:Atrair &gt; Qualificar &gt; Vender. \u00a0 \u26a0\ufe0f Nota de&hellip;","_links":{"self":[{"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/pages\/2468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/comments?post=2468"}],"version-history":[{"count":121,"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/pages\/2468\/revisions"}],"predecessor-version":[{"id":2633,"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/pages\/2468\/revisions\/2633"}],"wp:attachment":[{"href":"https:\/\/vinccolomarketing.com.br\/en\/wp-json\/wp\/v2\/media?parent=2468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}